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2021 ID.4 1st Edition (on order), 2012 CC Sport, 1986 Golf (former), 1967 Beetle (former)
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Discussion Starter #1
I'm think it might be useful to have a thread to share experiences with dealerships. Have you heard from yours yet? Have you started talking about deals? Etc...
 

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2021 ID.4 1st Edition (on order), 2012 CC Sport, 1986 Golf (former), 1967 Beetle (former)
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106 Posts
Discussion Starter #2
I received an email from my dealership's EV specialist yesterday. Won't name the dealership here, but it's probably a mid-volume one within the Seattle metro area. The email was personal, rather than from a VW marketing system or anything formal.

Message stated: "We will be sending you further news on your vehicle in the coming days."

Interestingly enough, the message was sent with all reservation holders on the to line (oops). Counting the number of addressees, they have 50 ID.4 reservations.
 

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Holy crap, 50 good for them. I’ve been in touch with my dealer for 2-3 months prior to the reveal. Seattle area too, but smaller dealer. I think I’m the only reservation there.
 

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I emailed my dealer and asked for the EV specialist to get in touch, which he did later that day. He said they will have a display model sometime in December and he would keep me in the loop. In St Petersburg, Florida.
 

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My dealer was in touch with me on 9/24, the day after I placed my order. Since then he has sent me the ID.4 Cheat Sheet and answered my questions on general ID.4 and EV, pricing (MSRP) and additional dealer add-ons (none). He has indicated that the dealership "should" have a demo in December.
 

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I stopped by my dealer yesterday. I am their only reservatio. They did verify me in their system and said they will call once they get production availability which is when I pay $400 and order. Didn’t know when this would happen but did think the ZEV states would go first. I am in Florida, not one of those states, so I expect to hear later after they produce cars for CA, WA, etc.
 

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2021 ID.4 1st Edition (on order), 2012 CC Sport, 1986 Golf (former), 1967 Beetle (former)
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106 Posts
Discussion Starter #7
In the VoA call with dealers (relaunch), they gave the impression that dealer reps were behind expectations. Maybe some took a wait and see position on response. It now seems VoA might be lagging in giving the dealers what they need (just like us).

Being in marketing, I think Volkswagen is collectively missing the boat to engage buyers and build momentum. In their dead air, I've had the opportunity to look around (the Ford Mustang Mach-E price cut caught my attention).
 

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My local dealership’s guy called me after I sent an inquiry over a few days after my reservation and gave me his cell phone and he sent a follow up email so I would have it should I want to reach him that way. When I asked about demos, he responded back pretty quickly. So far he’s been great to work with. Admits if there is something he doesn’t know and assures me that once he finds something out, he’ll send it my way.
 

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I heard from a rep (happens to be an EV Specialist) from my area dealer asking me "IF" I had watched the live reveal, minutes before I reserved (& while I was online configuring). So I was in email contact with a dealer EV Specialist within hours of the launch. Within minutes after I had already reserved & before the transaction would have entered their inbox. Since then, I have learned there are two "EV Specialists" for that specific dealer.

Timeframe issued to them was "1st of the year" for arrival. Nothing about the next $400. However, there is to be a demo to the sales staff & that arrival I was to be given a heads up on.

As a note: with the pandemic, know that many dealers furloughed/ laid-off a bunch of sales reps. The sales rep for my e-Golf (who was very well respected by many in my area for his thorough dedication & fair dealing/ no non-sense) got the ax. I was looking forward to working with him. Now, I am seeing many new faces on the dealers sales-force webpage (although the managers are the same). So yeah, there is a learning curve on this for sales staff.

The root of the more than enthusiastic response amongst dealers is multi-layered.
~ e-Golf was much bluster with not so great follow-up from VWoA to Dealers.
~ followed by Diesel-gate
~ a revolving door of new faces over the past decade amongst Corporate.
~ a consolidation in dealerships
~ a direct change in approach in car buying (cutting out flexibility & greatly diminishing the dealer profitability) / transition to the Tesla model of online purchasing & the dealers become "service centers."

The writing is on the wall. They know it. It is not a VW dealer problem either.
 

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2021 ID.4 1st Edition (on order), 2012 CC Sport, 1986 Golf (former), 1967 Beetle (former)
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Discussion Starter #10
I don't think the dealer will see the $400. When I cancelled my Beatle Launch Edition just before delivery, my reservation fee ($495) was refunded by VoA, through the reservation platform.
 

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FYI. I just stopped by my dealer, mainly because it’s 2 minutes from my house. He told me he has 14 1st Edition orders! Also told me he expects a demo between November and January. Which essentially is December. He said it’s very likely demo and reservations come at same time........ we are close to the port in Baltimore where his shipments come in.
 

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I visited by my preferred dealer today and met their EV Specialist-in-Training. He said a few of the approximately 15 reservations were 1st Editions but doesn't expect anything to show up until after the first of the year. He did not think there would be a dealer markup but couldn't say for sure. If they do opt for the markup, I'll be sure to take my reservation to the 1 out of nearly 20 VW dealers near me that doesn't play that game.
My experience is similar. My selected dealer's EV Specialist contacted me on 9/24, the day after I reserved a First Edition online. He conceded he was still in training and asked if I had any experience with EVs. I shared that the ID.4 would be my third. He suggested he may have more questions of me than I of him. Happy to help. I'm taking some consolation from the fact he contacted me. When I first entered a Nissan dealership in 2012 and inquired about a Leaf, I witnessed a dozen sales people arise from their desks and walk out in unison. Times have changed, but not fast enough.
 

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I preordered on launch day and my dealer reached out to me today - my specialist introduced himself. I asked a few general questions and he has been responsive so far. We'll see.
 
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