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First German buyers of ID.3 are young ‘techie’ males and first time VW owners

527 Views 0 Replies 1 Participant Last post by  CJamie
This could be something to expect when the ID.4 goes on sale outside of Europe. According to Jürgen Stackmann, VW’s sales chief, the ID.3 is attracting a younger demographic.

Speaking with the Financial Times, he said "The ID.3 is igniting with a population that is about 10 years younger than the average profile [of our customers], which is around 58 in Europe."

He also said that ID.3 buyers are predominantly
  • urban and suburban (not rural)
  • male self-described “techies”
  • buying the ID.3 as a second car for a household
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