The car I ordered directly had no extras but I canceled that order when the same model in the same color combination came into a dealership. The difference was the All Weather Floor Mats, Trunk Liner, First Aid Kit and Roadside Fixit Kit and finally, a Cargo Net. All that added a few hundred more to the MSRP.
In the end, I paid for the included extras because some of it I would have added later anyway. Beyond that, however, I did not pay anything more than what the delivery fee and taxes came to. They tried, like all dealerships, to get me to include and extended warranty but they backed off when I declined. All in all, it was one of the most pleasant buying experiences I have ever had.