Let's also keep in mind that VW has a distinct advantage at the moment with their factory capacity to build tens of thousands of affordable EV. I suspect they've identified the biggest hurdle to wide spread adoption is the lack of charging stops, or at least the perception of it.
(I mean, let's be honest, the real roadblock may be a way for everyone who wants to to level 2 charge at home, including apartment dwellers and street parkers, but that is besides the fact that it's hard to charge at many off the beaten path destinations.)
So VW needs to build out this EA charging network now, fast, in order to maximize EV sales and make use of this excess production capacity, especially right now when they've got a strong hand.