OMG promises promises promises all to sell a car.
Look, it's not that I don't want to give "the new guy" some room to spread his wings and fix things.
But Schafer comes to LA to drop this little truth nugget
that doesn't acknowledge (in fact completely ignores) the real truth: people are pissed because VW in the US hasn't updated their software.
He's like the contractor who hasn't finished the job, and yet is pointing out new work, "Oh, I could do this for you, I could do that." Dude just finish the job you started before talking about new work!
But even moreso tell me VoA even has a seat at the table. We see Europeans getting dribs and drabs of software updates – no where near the 3-month OTA cycle VW would love to hit – but something, and some form
So VW, and VW of America specifically: I know you need to sell cars, and I know if you can't deliver today then sell 'em what you'll deliver tomorrow. But for goodness sake stop already. Your problem isn't sliders and unlighted controls, your problem is you're not communicating with your customers and you're not delivering on expectations you sold us.
And watch out for your consumer outreach, or your next UI will look like a Volvo's telephone keypad
or worse yet Homer's concept car