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Volvo to unveil its smallest electric SUV this June
Volvo to unveil its smallest electric SUV this June
The company's CEO has confirmed the EX30, aimed at younger buyers around the globe, will debut in the summer
Jil McIntosh
Published Jan 23, 2023
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2022 Volvo XC90 Recharge PHOTO BY BRENDAN MCALEER
Volvo plans to unveil the EX30, an all-new and all-electric compact SUV, this coming June. The automaker first hinted at it during the online introduction of its upcoming EX90 flagship large sport-utility in November 2022. The confirmation comes from Jim Rowan, CEO of Volvo Cars, who told Australian publication Carsales that the small new model will debut on “June the 15 or something this year.”
The EX90 was unveiled in a livestream event. As the hour-long production wrapped up, Rowan finished up his presentation by asking viewers to take one last look at the EX90 that was on stage, adding, “if you look really closely, perhaps you’ll see something else — but that is for another day.” The screen display behind the EX90 then appeared to malfunction, and as it glitched, a silhouette of a smaller SUV appeared in front of the EX90 — now confirmed to be the EX30.
Rowan told Carsales the plan is to appeal to younger buyers with the new model, which will be smaller than the XC40 — currently the company’s smallest SUV. He said Volvo’s age demographic is “a lot older than we would like,” and that it would have “decent range” and be well-priced for an entry-point vehicle.
He also mentioned that offering a subscription-based ownership would likely attract younger customers, especially since they tend to shop online. Volvo currently offers such plans in some markets, including some U.S. states. The program launched in Canada in 2019, with customers paying a monthly fee covering ownership costs and able to switch to a different vehicle every 12 or 24 months, but it was eventually discontinued.
(more)
Volvo to unveil its smallest electric SUV this June
The company's CEO has confirmed the EX30, aimed at younger buyers around the globe, will debut in the summer
Jil McIntosh
Published Jan 23, 2023
2022 Volvo XC90 Recharge PHOTO BY BRENDAN MCALEER
Volvo plans to unveil the EX30, an all-new and all-electric compact SUV, this coming June. The automaker first hinted at it during the online introduction of its upcoming EX90 flagship large sport-utility in November 2022. The confirmation comes from Jim Rowan, CEO of Volvo Cars, who told Australian publication Carsales that the small new model will debut on “June the 15 or something this year.”
The EX90 was unveiled in a livestream event. As the hour-long production wrapped up, Rowan finished up his presentation by asking viewers to take one last look at the EX90 that was on stage, adding, “if you look really closely, perhaps you’ll see something else — but that is for another day.” The screen display behind the EX90 then appeared to malfunction, and as it glitched, a silhouette of a smaller SUV appeared in front of the EX90 — now confirmed to be the EX30.
Rowan told Carsales the plan is to appeal to younger buyers with the new model, which will be smaller than the XC40 — currently the company’s smallest SUV. He said Volvo’s age demographic is “a lot older than we would like,” and that it would have “decent range” and be well-priced for an entry-point vehicle.
He also mentioned that offering a subscription-based ownership would likely attract younger customers, especially since they tend to shop online. Volvo currently offers such plans in some markets, including some U.S. states. The program launched in Canada in 2019, with customers paying a monthly fee covering ownership costs and able to switch to a different vehicle every 12 or 24 months, but it was eventually discontinued.
(more)
