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What’s red and sounds like £400,000? An electric Ferrari – once you add fake engine noises

What’s red and sounds like £400,000? An electric Ferrari – once you add fake engine noises
The famously loud sports car is going battery-powered. And the makers are determined that it will keep its trademark roar
Wheel Tire Land vehicle Vehicle Car

A Ferrari F150 supercar.
Photograph: imageBROK/Rex/Shutterstock

Name: Ferrari.

Age: Took to the road in 1947.

Appearance: Shiny, low-slung, probably red, with a small horse on the front.

I don’t get sports cars. If I wanted something ruinously expensive and unpleasantly loud, I’d have a child. You can’t teach a Ferrari to make a cup of tea. If only. But about the “loud” bit: that’s what Ferrari has been puzzling over recently.

If it is making them quieter, about time. They must have read that research about how traffic noise can affect children’s memory. No, they’re launching a fully electric car in 2025 and that means tackling the question of what happens to Ferrari’s signature roar, “an expression of pure joy borne [sic] from world-class engineering”, according to one excitable dealer’s website.

Well, if the new car is electric, presumably they get rid of the roar. Cutting out noise and air pollution together, brava Ferrari! Mamma mia, no. And actually, the lack of engine noise from electric cars has been demonstrated to be a serious safety hazard.

How so? Well, you can barely hear them when they’re travelling under 20mph and that means they pose a serious danger to pedestrians and cyclists. Blind and partially sighted people are particularly at risk. That’s why since 2021, electric car manufacturers have been required to produce sounds at low speeds, called Avas (acoustic vehicle alerting system). It’s usually a sort of whirring or electronic kind of noise.

Right, so Ferrari adds a nice regulation-compliant hum or beep – job done. But the punters need their precious car to sound like a Ferrari. How else will people know they’re driving one?

By looking at them, in the Ferrari, driving? The noise is “an important element of driving pleasure”, according to the Carbuzz website, which uncovered a patent filed by Ferrari to tackle this puzzle.

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Way back when they were "affordable" - I paid less for my low-mileage 308 than a co-worker did for his BMW 5-series - yes, a big part of the Ferrari driving experience is the unique exhaust note. Tunnels and underpasses were always opportunities to enjoy the roar. My wife tells me when I showed-up with the "new" car for our theater rehearsal, she heard it from several blocks away and knew it was a Ferrari. (No, she wasn't a gold-digger, we didn't start dating for at least a couple of years after. That was 36 years ago.)

Anyway, my sentiment about this announcement/feature is just like everyone else's - it's beyond ridiculous, just like many of the characters who buy high-performance Italian cars to go along with the gold braids hanging around their necks. On top of that, though, my long experience with electronic simulations of unique natural acoustics (pipe organs, in my case) is that it will never sound right. You'll be able to "just tell".
 

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Discussion Starter · #6 ·
Way back when they were "affordable" - I paid less for my low-mileage 308 than a co-worker did for his BMW 5-series - yes, a big part of the Ferrari driving experience is the unique exhaust note. Tunnels and underpasses were always opportunities to enjoy the roar. My wife tells me when I showed-up with the "new" car for our theater rehearsal, she heard it from several blocks away and knew it was a Ferrari. (No, she wasn't a gold-digger, we didn't start dating for at least a couple of years after. That was 36 years ago.)

Anyway, my sentiment about this announcement/feature is just like everyone else's - it's beyond ridiculous, just like many of the characters who buy high-performance Italian cars to go along with the gold braids hanging around their necks. On top of that, though, my long experience with electronic simulations of unique natural acoustics (pipe organs, in my case) is that it will never sound right. You'll be able to "just tell".
I'm not sure I'd want to own ay Ferrari long-term but I'd sure love to have a 308 or a 328 Targa for a few Summer weeks.
 
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