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You can see the car all over the internet (especially YouTube) so commercials don't really need to show the car that much now. I think car commercials are now able to become a lot more creative and create that initial interest so that people will go online and look into it further.

I don't know if maybe it is because I am female or another reason, but I find most car commercials completely uninteresting. To have a quick story or interesting animation peaks my interest a lot more than just showing off the vehicle. If we go back to the video that was posted months ago that announced the ID.4 to the dealerships, we saw that they were conscious in that the ID.4 may bring in more women than men. If it is a people's car then I think that is a good strategy to help women become more interested in the EV world.
I totally agree. I though the add was very creative and well done.
 
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