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I couldn't agree more with him. We've had enough with options. Bespoke is the way forward. In his own words, just offering options on an existing model would have been “the wrong decision” and that dedicated EV's offer "a lifetime chance to create a new user experience and design expression”. See what else he had to say here: Volkswagen design boss: 'wrong' not to develop dedicated EVs | Autocar
 
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