Volkswagen of America CEO Scott Keogh spoke in a recent company interview
about VW's plans for the ID lineup in the US.
One of the things he talks about is that the ID.4/ID.CROZZ will be the first EV built at the Chattanooga plant in Tennessee.
To me, it’s just simple, simple logic. If you look at the segment that the ID.3 competes in, let’s call it the classic hatchback segment. In America, unfortunately, that’s about 100,000 cars. If you look at what we’re going to do with the E-SUV,
that’s four to five million cars. So look, we need to get the cars on the road. We need to show success. How do we come in with the ID.3 and say we’re just testing it out? They would say small euro car, more of a compliance car. As opposed to an E-SUV, they’re going to say, wow, that’s in the heart of the market, in the heart of the segment, that’s a real car! Let’s go! We want to throw a good first punch. We never want to throw a weak first punch because you might not get a chance to throw a second.
All of this makes senses because VW conducted a survey
of 1,000 American SUV owners that found nine in ten expect to always own an SUV in the future.
96% ranked SUVs as the best vehicles for your money and 94% said they feel more confident on the road when driving an SUV.
Another thing that stood out in Keogh's interview is when he talks about the response for the ID.BUZZ. He talks about the strong response people have given him for the microbus, which isn't a surprise given how iconic it is.
I joined this position a little bit late, the car had already been shown. But I had about five to six experiences between dealers, customers and that car. And in my 25 years in the automotive business, I've never seen a reaction like that. It puts a smile on people's faces. It just changes the room. I haven't seen a vehicle do that before. And if you can imagine what that vehicle would be like on the road, what it would do for our brand, what it would do for our dealerships, what it would do for talk value? I think it's the coolest damn car I've seen in my career. And we've got to work on it. We've got to get it here. And that's what we intend to do. It could be a game changer.