[Wimbledon]

VW will be sending out a statement on Wednesday to clarify what's going on, as reported by Forbes.

"But The Wall Street Journal first reported Tuesday afternoon the name change was just a stunt, followed by other outlets confirming the same, noting the company planned to send out a new statement on Wednesday to clarify it would not be rebranding its 66-year-old name in the United States."

‘Voltswagen’ Was A Prank, After All: Volkswagen Rebrand Apparently An Elaborate April Fool’s Prank

The stunt was well-received on Wall Street, with the company's stock up almost 9%.

www.forbes.com

VW corporate grounding everyone back to earth.

 

[RRV22]

The bad joke about the name change to Voltswagen is blowing up in VWs face.

 

[Mark Magiera]

Leave it to the German execs to not go with the joke .

 

[CJamie]

VW tweet they posted a few minutes ago. They're keeping the puns coming.

https://twitter.com/i/web/status/1377244302670237703

 

[ErickF]

VW tweet they posted a few minutes ago. They're keeping the puns coming.

https://twitter.com/i/web/status/1377244302670237703

Did it get deleted?

 

[CJamie]

Did it get deleted?

That's odd. I guess they reposted it.

https://twitter.com/i/web/status/1377263642702458881

 

[AMobious]

View attachment 2288

Except when it is Feierabend in München late September 😉

 

[eVDub]

VW top brass thinks the Voltswagen stunt was worth the reward...

“When you light a match like this, in the environment, and it gets us, you know, as much traction as it did, you’re just not able to control everything — every phone call, every text, every email, every engagement, every back and forth,” Keogh told the publication. “But the idea came from a very Volkswagen place: Let’s have some fun. Let’s have a gag. Let’s show the world how crazy we are about EVs. Full stop.”

According to the Autonews report, “VW’s top management decided that the risk of brazenly misleading reporters and the public – again – was worth the potential reward.” Speaking to Ad Age, Karen Doyne, a crisis communications expert at Doyne Strategies, seems to agree: “VW’s goal clearly was to create millions of headlines and posts linking its brands to electric cars, and it worked. Mission accomplished,” she said adding that consumers wouldn’t find the company’s actions “offensive”.

While VW says the ruse was all in good fun, it certainly rubbed a few people the wrong way, particularly given the carmaker’s history of lying to cover up its diesel emissions cheating"

VW's Top Brass Thinks That Misleading The Public And Press With 'Voltswagen' Stunt Was Worth The Reward | Carscoops

The 'Voltswagen' publicity stunt was dreamed up by VWs lead advertising agency.

www.carscoops.com