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VW Files Trademark for ID Light as Automaker Prepares to go ID Crazy

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VW Files Trademark for ID Light as Automaker Prepares to go ID Crazy
Volkswagen has filed a trademark application for the term ‘ID. Light’ with the EUIPO, adding yet another wordmark to its growing portfolio of ‘ID’ names.

ID. Light was filed under classifications pertaining to automobiles and lighting apparatuses. It was also filed under a classification reserved for various instruments such as flashlights and microphones. This term likely isn’t intended to be used as an actual vehicle name, then. If we had to guess, we’d say it’s for a special exterior or interior lighting element that will appear on an electric ID model.

VW also filed to reserve the terms ‘Interactive Light’, ‘Active Light’ and ‘Intelligent Light’ at the exact same time. All of these were filed under the same product classifications, so they are probably for similar purposes.

VW has made its interest in advanced lighting technology quite public. The 2018 VW Touareg has an available Matrix LED lighting system called IQ.Light. The IQ.Light system is paired with a camera, which scans the road ahead and adjusts the light brightness accordingly. For example, if the lane widens, the lights will automatically adjust to illuminate dark spots. They will also automatically dim the high beams when it detects oncoming traffic.

The IQ.Light system is extremely powerful as well, consisting of 256 LED lights that can illuminate the road up to 500 meters ahead. They also feature 30,000 pixels per headlamps.

“The lighting of the future will become a means of communication,” VW chief designer Klaus Bischoff said after the unveiling of the IQ.Light system. “It will interact with the driver and with other road users — whether in a car, on a motorcycle or bicycle, or as a pedestrian on the road — measurably improving safety.”
All of VW’s ID concept vehicles, like the ID Buzz, ID Vizzion and ID Concept, also featured large, bright LED light signatures up front. It’s clear VW is interested in pursuing new avenues with regards to automotive lighting technology going forward – particularly on its electric vehicles. Don’t be surprised if the first production ID vehicle, expected to be the ID hatchback, offers optional advanced LED lighting. We’ll get a look at the production ID hatch shortly, with VW expected to unveil it sometime in 2019.

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