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Turns out its part of an old (2019) thesis. Text below has been translated to English.

Color. Future. Series. ID Buzz 2.0
Design of an exterior color design collection for the Volkswagen ID Buzz series vehicle

Mareike Hackbarth
Master's thesis in color design at the
HAWK University of Applied Sciences and Arts,
Faculty of Design, Hildesheim

First examiner: Prof. Timo Rieke Second examiner: Prof. Markus Schlegel
"Color of the future - detailed and future-looking work with a lot of potential in dealing with color and coloring agents in the automotive sector. The value of color will become an independent and elementary factor in design in the future. "
Abstract "Color Design Collection Automotive"

In the development of an automobile, the language of forms and the choice of colors in the exterior design play an increasingly important role. In addition, the growing trend towards customization is increasingly challenging design. The ID Buzz electric car study by Volkswagen is intended to carry the Bulli driving experience into the future from 2022. As designers, this gives us the opportunity to research the further design developments for an e-Bulli of the modern era in order to visually upgrade the current show car for a future series vehicle. The Volkswagen Bulli already carries a heavy legacy of typical colors, and it is important to find out whether these are suitable or transferrable for a transfer to e-mobility. The focus is on optimizing the first draft of the Volkswagen Bullis through the »ID Buzz «future study, right up to the final series application. The focus here is on the combination between the past and the future, the technology and the image transfer of the extremely strong Bulli brand. It is crucial to know the needs of the individual target groups, because not every paint color meets the tastes of customers and not every paint color is suitable for every type of vehicle. Only if the trends of tomorrow are comprehensively analyzed and understood can an "ID Buzz" series vehicle be designed in a targeted manner by defining design goals in the form of trendy paintwork and unusual color accents. It is crucial to know the needs of the individual target groups, because not every paint color meets the tastes of customers and not every paint color is suitable for every type of vehicle. Only if the trends of tomorrow are comprehensively analyzed and understood can an "ID Buzz" series vehicle be designed in a targeted manner by defining design goals in the form of trendy paintwork and unusual color accents. It is crucial to know the needs of the individual target groups, because not every paint color meets the tastes of customers and not every paint color is suitable for every type of vehicle. Only if the trends of tomorrow are comprehensively analyzed and understood can an "ID Buzz" series vehicle be designed in a targeted manner by defining design goals in the form of trendy paintwork and unusual color accents.
Brief CV
Color & Trim Designer (MA) Mareike Hackbarth (* 1993) studied design at the HAWK University for Applied Science and Art in Hildesheim between 2012 and 2015. During her studies, she concentrated in particular on the areas of color and material (CMF), trend research and future research, textile and surface design, sample collections and exhibition design, as well as the design of color and material concepts for interiors and facades. In the 2017/2018 winter semester, she completed her master's degree as a color designer at the HAWK in Hildesheim. As part of her master’s degree, she completed a practical semester at Volkswagen AG in Wolfsburg from October 2016 to March 2017. There she supported the Design, Lifestyle & Performance team in the creation of color & Trim concepts for the interior and exterior of small series and special models. This internship inspired Mareike Hackbarth to take up the topic of color in automotive design for her master's thesis. With the design of an exterior color design collection for the Volkswagen ID Buzz series vehicle, she won the vote of her examiners Prof. Timo Rieke and Prof. Markus Schlegel. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. to take up the topic of color in automotive design for her master's thesis. With the design of an exterior color design collection for the Volkswagen ID Buzz series vehicle, she won the vote of her examiners Prof. Timo Rieke and Prof. Markus Schlegel. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. to take up the topic of color in automotive design for her master's thesis. With the design of an exterior color design collection for the Volkswagen ID Buzz series vehicle, she won the vote of her examiners Prof. Timo Rieke and Prof. Markus Schlegel. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018.
 

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Discussion Starter · #3 ·
Turns out its part of an old (2019) thesis. Text below has been translated to English.

Color. Future. Series. ID Buzz 2.0
Design of an exterior color design collection for the Volkswagen ID Buzz series vehicle

Mareike Hackbarth
Master's thesis in color design at the
HAWK University of Applied Sciences and Arts,
Faculty of Design, Hildesheim

First examiner: Prof. Timo Rieke Second examiner: Prof. Markus Schlegel
"Color of the future - detailed and future-looking work with a lot of potential in dealing with color and coloring agents in the automotive sector. The value of color will become an independent and elementary factor in design in the future. "
Abstract "Color Design Collection Automotive"

In the development of an automobile, the language of forms and the choice of colors in the exterior design play an increasingly important role. In addition, the growing trend towards customization is increasingly challenging design. The ID Buzz electric car study by Volkswagen is intended to carry the Bulli driving experience into the future from 2022. As designers, this gives us the opportunity to research the further design developments for an e-Bulli of the modern era in order to visually upgrade the current show car for a future series vehicle. The Volkswagen Bulli already carries a heavy legacy of typical colors, and it is important to find out whether these are suitable or transferrable for a transfer to e-mobility. The focus is on optimizing the first draft of the Volkswagen Bullis through the »ID Buzz «future study, right up to the final series application. The focus here is on the combination between the past and the future, the technology and the image transfer of the extremely strong Bulli brand. It is crucial to know the needs of the individual target groups, because not every paint color meets the tastes of customers and not every paint color is suitable for every type of vehicle. Only if the trends of tomorrow are comprehensively analyzed and understood can an "ID Buzz" series vehicle be designed in a targeted manner by defining design goals in the form of trendy paintwork and unusual color accents. It is crucial to know the needs of the individual target groups, because not every paint color meets the tastes of customers and not every paint color is suitable for every type of vehicle. Only if the trends of tomorrow are comprehensively analyzed and understood can an "ID Buzz" series vehicle be designed in a targeted manner by defining design goals in the form of trendy paintwork and unusual color accents. It is crucial to know the needs of the individual target groups, because not every paint color meets the tastes of customers and not every paint color is suitable for every type of vehicle. Only if the trends of tomorrow are comprehensively analyzed and understood can an "ID Buzz" series vehicle be designed in a targeted manner by defining design goals in the form of trendy paintwork and unusual color accents.
Brief CV
Color & Trim Designer (MA) Mareike Hackbarth (* 1993) studied design at the HAWK University for Applied Science and Art in Hildesheim between 2012 and 2015. During her studies, she concentrated in particular on the areas of color and material (CMF), trend research and future research, textile and surface design, sample collections and exhibition design, as well as the design of color and material concepts for interiors and facades. In the 2017/2018 winter semester, she completed her master's degree as a color designer at the HAWK in Hildesheim. As part of her master’s degree, she completed a practical semester at Volkswagen AG in Wolfsburg from October 2016 to March 2017. There she supported the Design, Lifestyle & Performance team in the creation of color & Trim concepts for the interior and exterior of small series and special models. This internship inspired Mareike Hackbarth to take up the topic of color in automotive design for her master's thesis. With the design of an exterior color design collection for the Volkswagen ID Buzz series vehicle, she won the vote of her examiners Prof. Timo Rieke and Prof. Markus Schlegel. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. to take up the topic of color in automotive design for her master's thesis. With the design of an exterior color design collection for the Volkswagen ID Buzz series vehicle, she won the vote of her examiners Prof. Timo Rieke and Prof. Markus Schlegel. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. to take up the topic of color in automotive design for her master's thesis. With the design of an exterior color design collection for the Volkswagen ID Buzz series vehicle, she won the vote of her examiners Prof. Timo Rieke and Prof. Markus Schlegel. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018. At the closing event of the exhibition for the 2017/2018 graduate year of the Faculty of Design, she was awarded the MEA-proTecc-Design-Prize for the best master's thesis. The master’s graduate and award winner has been working as a Color & Trim Designer at Volkswagen AG in Wolfsburg since August 2018.
Oh very interesting. They did a really good job wow, it looks like it came directly from VW.
 

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I would be extremely grateful if they produce this 'halo' vehicle in some eye-catching colors instead of the usual (US anyways) VW dull collection.
 
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