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VW Plans to Aggressively Price its Electric Cars
Volkswagen has grand expectations for its future electric-car portfolio globally. The German brand and parent automaker hope to use the dedicated electric MEB platform to underpin millions of electric cars by 2025.

And although automakers will likely sell their first EVs at a loss, VW may be the most aggressive of the bunch. Green Car Reports reported Monday that the brand will follow its TDI pricing scheme for future electric cars. For example, a 2015 Jetta 1.8T SE cost $19,815 in the United States, while its diesel counterpart—a Jetta TDI SE—started at $24,895.

The price increase shows about a 25 percent increase over the gasoline-powered Jetta. A $25,000 electric car before a federal tax credit of $7,500 would be unheard of and give VW incredible leverage over today’s small crop of electric cars. The idea comes from VW’s motif of “electric vehicles for millions, not millionaires” when the first cars begin to launch in 2020.

So far, VW has shown off a handful of electric-car concepts, but it’s not entirely clear which will make their way to the U.S. We’ve seen the ID hatchback, ID Crozz crossover, ID Buzz microbus, and ID Vizzion sedan. VW has only confirmed the ID Buzz concept for production and sale in the U.S. The ID hatchback will be the first electric car for the European market. It’s highly likely the U.S. will see an EV based on the ID Crozz crossover concept, too.

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