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VW's future in question?

4604 Views 71 Replies 16 Participants Last post by  Fahrer
Another InsideEV story about VW CEO visiting the huge plant in Wolfsburg. Apparently, according to the article, he told the management at the factory that they need to make radical changes or the plant could lose as much as 30k jobs, almost half, of it's current total employment. This will be due to increased pressure from Tesla, where a Model 3 takes 1/3rd the time to make vs an ID.3, and new Chinese entrants that are rapidly expanding market share across Europe (Bjorn Nyland just did a long term review of the latest NEO SUV).

One interesting quote from the article that caught my eye:
Volkswagen is still doing well in its home market—in Germany, the company has six vehicles among the top ten sellers. In the rest of the EU however, not a single model is in the top 10.
Wolfsburg Vs Grunheide: VW Stepping It Up To Compete With Tesla (insideevs.com)
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Well, that quote can be deceptive. Not all counties in the EU have the same size car markets. Germany and the UK are the largest for car sales and VW does well in both.

But the VW group had 4 of the top 10 selling models in the EU. Also 4 out of the top 10 selling BEVs.


EDIT: That was for only one month but my point is that it does not matter that much in the business if your market share is low in a very small market.
In the rest of the EU however, not a single model is in the top 10.
That's simply not true. VW has a number of models in the top 10 in other European countries. For example, the Golf is top 5 in the UK.
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This will be due to increased pressure from Tesla, where a Model 3 takes 1/3rd the time to make vs an ID.3
I have seen this floating around Twitter the last couple of weeks and you can put me, as a former automotive manufacturing engineer, solidly into the skeptical camp. As I have noted on this forum before, automotive product lifecycles are extremely complex and a single, ambiguous metric ("1/3rd the time") is not even remotely enough to evaluate two distinct product lifecycles in their totality.

Besides that, apparently there has been some confusion on what was actually stated by Diess in that meeting.

Sincerely,

Adam J. Cook
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As I have noted on this forum before, automotive product lifecycles are extremely complex and a single, ambiguous metric ("1/3rd the time") is not even remotely enough to evaluate two distinct product lifecycles in their totality.
I don't disagree with you! I'm not an automotive engineer, but I have been an engineer on some of the largest projects you can think of (building stuff for the US Navy). So I get it. :) But at the same time, when someone like Sandy Munro (who I have my own issues with for sure from his YT portrayals anyhow), tears your car down and pretty much claims it's a pile of crap and that a Ford Mustang is built better in every dimension (forget the Tesla), that can not be the press you're looking for.

Besides that, apparently there has been some confusion on what was actually stated by Diess in that meeting.
All I know is this, if Diess did say something different then he needs to SAY he said something different. This isn't just a manufacturing 'war' but also a PR 'war'. Elon is a very astute and savvy user of social media. He even responded to another reporter that reported this with a comment about how 'manufacturing will always be Tesla's strongest asset'. Not confirming or denying.

But once you lose the narrative, you're no longer winning the discussion. The old saying that 'all news is good news' just isn't true in these situations. By letting that statement stand as is, or at least not refuting that he said that directly without acknowledging that he didn't say anything different, Deiess lets it stand 'as is'. He not only has to transform VW, but he also has to control the narrative around that as well. That will be tough for an entrenched manufacturer in a highly regulated country like Germany without a lot of publicity for sure. Tesla got to start from scratch, VW has 80 years or whatever of stuff to haul around and transform. Diess has the much harder job to be sure.
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That's simply not true. VW has a number of models in the top 10 in other European countries. For example, the Golf is top 5 in the UK.
Here is the link to the original Business Insider article (in German): Alarm mood: VW bosses want to radically rebuild main plant - Business Insider

You are correct that they don't state their method, other than to say all of Europe minus Germany:

While VW is still doing well on the German market, the deficits are already evident on the world markets. In Germany, VW is among the top 10 with six models, according to Brandstätter. In the EU without Germany, however, not a single product is among the TOP 10.
Maybe they took the UK out since they are no longer 'part of the EU'??? (also not stated)

Here is France for instance from one site... where the ID.3 is number 12 in PHEV/EV's. 22% of New Car Sales Were Plugin Car Sales in France in September - CleanTechnica

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And of all cars in France, VW is not in the top 10 according to this site:2020 (Half Year) France: Best-Selling Car Brands and Models - Car Sales Statistics (best-selling-cars.com)

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But at the same time, when someone like Sandy Munro (who I have my own issues with for sure from his YT portrayals anyhow), tears your car down and pretty much claims it's a pile of crap and that a Ford Mustang is built better in every dimension (forget the Tesla), that can not be the press you're looking for.
I have touched on Sandy Munro before on this forum. Munro's teardowns are mostly performance art, as I describe.

If people want to build "good press for Tesla" or whatever from Munro's videos, I cannot stop anyone from doing that - but, objectively, his "analyses" are almost entirely flimsy on their face.

Recently, Munro has been becoming quite unhinged lately, talking far outside his competency and constructing conspiracies from whole cloth, which I believe definitively confirms my previous posts that he is not a source that is reliable or competent on these matters.

All I know is this, if Diess did say something different then he needs to SAY he said something different. This isn't just a manufacturing 'war' but also a PR 'war'. Elon is a very astute and savvy user of social media. He even responded to another reporter that reported this with a comment about how 'manufacturing will always be Tesla's strongest asset'. Not confirming or denying.

But once you lose the narrative, you're no longer winning the discussion. The old saying that 'all news is good news' just isn't true in these situations. By letting that statement stand as is, or at least not refuting that he said that directly without acknowledging that he didn't say anything different, Deiess lets it stand 'as is'. He not only has to transform VW, but he also has to control the narrative around that as well. That will be tough for an entrenched manufacturer in a highly regulated country like Germany without a lot of publicity for sure. Tesla got to start from scratch, VW has 80 years or whatever of stuff to haul around and transform. Diess has the much harder job to be sure.
Even though I am on Twitter, I do not get much into the "Tesla versus another automaker" discussions that much. I do not trade stocks and I do not follow vehicle deliveries.

I did see, however, that some were postulating that Diess was using Tesla's new Germany presence as a device to motivate VW union leadership into more efficient operations. That could be a good/necessary move on Diess part or a miscalculation. I really have no way of knowing.

But whatever the case, frankly, non-Tesla automakers are in a Lose-Lose situation most of the time no matter what the topic of conversation or news story.

YouTube is replete with highly-speculative, open-ended, totally unsupported automotive manufacturing (the so-called "Gigapress" really took off over the past few months) and autonomous vehicle videos that favor Tesla. Comments and bits of new stories on other automaker operations or statements are routinely taken out-of-context or simply created out-of-the-blue. The moment a popular pro-Tesla Twitter account or YouTube personality gets a hold of any nugget of content, it is widely circulated almost instantaneously on their respective planforms. Millions of views in a hour or so.

I used to try and challenge it on Twitter from a public education perspective, but I have pretty much given up now.

Assuming for a moment that Diess' comments were taken out-of-context or that he was simply trying to motivate VW unions with artificially apocalyptic language, any subsequent, clarifying statement by Diess would have been effectively ignored anyways. Few, if any, pro-Tesla accounts are going to take down a now knowingly incorrect post or video because they invested too much into it politically within the fanbase.

Once the misinformation bell is rung, there is no un-ringing it.

I am not saying that incumbent automakers do not have legitimate baggage or will not struggle at times during this transition. That is expected. But Tesla is straight up building vehicles in sprung structures ("tents") and performing high-pressure die casting in an outdoor environment within their Fremont, California operations because Tesla/Musk lacked any sort of sane, upfront production experience or strategy. That much is abundantly clear.

Sincerely,

Adam J. Cook
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I have touched on Sandy Munro before on this forum. Munro's teardowns are mostly performance art, as I describe.

If people want to build "good press for Tesla" or whatever from Munro's videos, I cannot stop anyone from doing that - but, objectively, his "analyses" are almost entirely flimsy on their face.

Recently, Munro has been becoming quite unhinged lately, talking far outside his competency and constructing conspiracies from whole cloth, which I believe definitively confirms my previous posts that he is not a source that is reliable or competent on these matters.



Even though I am on Twitter, I do not get much into the "Tesla versus another automaker" discussions that much. I do not trade stocks and I do not follow vehicle deliveries.

I did see, however, that some were postulating that Diess was using Tesla's new Germany presence as a device to motivate VW union leadership into more efficient operations. That could be a good/necessary move on Diess part or a miscalculation. I really have no way of knowing.

But whatever the case, frankly, non-Tesla automakers are in a Lose-Lose situation most of the time no matter what the topic of conversation or news story.

YouTube is replete with highly-speculative, open-ended, totally unsupported automotive manufacturing (the so-called "Gigapress" really took off over the past few months) and autonomous vehicle videos that favor Tesla. Comments and bits of new stories on other automaker operations or statements are routinely taken out-of-context or simply created out-of-the-blue. The moment a popular pro-Tesla Twitter account or YouTube personality gets a hold of any nugget of content, it is widely circulated almost instantaneously on their respective planforms. Millions of views in a hour or so.

I used to try and challenge it on Twitter from a public education perspective, but I have pretty much given up now.

Assuming for a moment that Diess' comments were taken out-of-context or that he was simply trying to motivate VW unions with artificially apocalyptic language, any subsequent, clarifying statement by Diess would have been effectively ignored anyways. Few, if any, pro-Tesla accounts are going to take down a now knowingly incorrect post or video because they invested too much into it politically within the fanbase.

Once the misinformation bell is rung, there is no un-ringing it.

I am not saying that incumbent automakers do not have legitimate baggage or will not struggle at times during this transition. That is expected. But Tesla is straight up building vehicles in sprung structures ("tents") and performing high-pressure die casting in an outdoor environment within their Fremont, California operations because Tesla/Musk lacked any sort of sane, upfront production experience or strategy. That much is abundantly clear.

Sincerely,

Adam J. Cook
👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼
Recently, Munro has been becoming quite unhinged lately, talking far outside his competency and constructing conspiracies from whole cloth, which I believe definitively confirms my previous posts that he is not a source that is reliable or competent on these matters.
On that front, we completely agree. LOL I appreciate the tear-downs for sure, though yes, they are strategic about what they say, what they show, etc. I did watch his 2 part video the other day on 'a better engineering' process, and parts of it certainly felt relevant to my history with any complicated subject, whether it be software development or building submarines. But even that is taken to the extreme in his 'the factory takes it over and tells the engineers to get the hell out of my way'. My experience on that front is that companies that operate that way are already broke and dead. You can't talk about continuous improvement and have sacred cows or silos like that and still be in business. His examples are all from the 90's, understandably, but a LONG time ago.

Same with his fascination with frunks. Sure, it's a feature, and he prioritizes features above all else he says. And sure, it's cool. But do that many people really care? And how many people want to open 2 hatches to get to their stuff? If it was a great feature, it would have no hood and all the storage in one spot. I for one could care less about a frunk. shrug It just doesn't move the needle for me. And if it's not as big as the one in the F-150 Lightning, then go home.

So he contradicts himself a lot. I'm sure your experiences are similar. :)

Even though I am on Twitter, I do not get much into the "Tesla versus another automaker" discussions that much. I do not trade stocks and I do not follow vehicle deliveries.
....
I used to try and challenge it on Twitter from a public education perspective, but I have pretty much given up now.
I HAVE a Twitter account, that's all I can personally say for Twitter. :) To me, it's mostly a self-fulfilling echo chamber, largely of rage for people who have itchy trigger fingers and too much time on their hands to not think through a coherent thought. Of course, I say that participating in a narrow focus group board here as well that are all people who've already drunk the 'EV koolaid', myself included (and said with great affection). LOL So what do I know. And we won't even touch Facebook.

I did see, however, that some were postulating that Diess was using Tesla's new Germany presence as a device to motivate VW union leadership into more efficient operations. That could be a good/necessary move on Diess part or a miscalculation. I really have no way of knowing.

But whatever the case, frankly, non-Tesla automakers are in a Lose-Lose situation most of the time no matter what the topic of conversation or news story.
Yeah, we won't know for sure. Maybe he's more sly than we give him credit for. LOL He is up against probably one of the largest, if not THE largest, employment bases in Germany. If VW crashes, it will be very hard for some of the towns where their largest employers are VWG factories.

As a fellow engineer, I very much like tearing things apart, looking at the output of obvious decisions, and seeing where they came from maybe. We all know as engineers, there are no perfect solutions, just optimum ones given a set of constraints and initial conditions.

The casting, for instance, and to your point, are interesting. They do seem to cut down on a lot of manufacturing steps in the front end (sure you know better than I do, just surmising from my own experience and looking at it). But it also comes with some interesting trade-offs. It seems to make the cars more expensive to repair, if they even can be repaired, and my own experience is that casting can be very brittle. But I'm not a mechanical or structural engineer. I don't know much about the Tesla ones per say, but I enjoy the opportunity to talk with people about them like yourself and others.

And I love the people that apologize for Tesla's factories, and in particular the NUMI plant in California, when they talk about the ESG focus of Tesla. That plant has had constant labor strife, been sued more than once (and lost), had people working in super crappy conditions to meet build numbers that just HAD to have come at the expense of quality, etc. And we could go on and on about where most of the lithium is coming from to build all these batteries (it ain't sourced locally), and on and on.

Anyhow, yes, the legacy manufacturers all have their issues. VWG in particular seems to be making some big moves, and they feel like probably the right ones (at least on the software side, where I spend more of my time these days at work). But they are very uneven in their execution. They need to get some market fundamentals rights as well that just aren't there right now. Why does VW throw in their connected platform for free for 3 years while Audi charges $399 for 18 months of access? And I haven't even looked at Porsche, etc. All the YouTubers focus on the car, but none of them really talk about the REAL cost of ownership other than 'yeah, no oil changes'. Big deal, that's all I've had for 3 years of my Audi and those were part of the price of the car.

Is 2026, the rumored date Diess has set for the 'half to hit this next gen platform' mark going to be soon enough? I don't know, but it's likely if not it won't be because of Tesla, it will be because of the Chinese. When that market dries up to foreign competition because domestic sources are good enough or better, that's going to take a lot of wind out the 'wests' sails, since the most massive growth for many of them have been in China up until now.

Anyhow, I've rambled a bit here I know. But I do find places like this board hopefully as a 'more safe space' to be a bit intellectual on these topics and have some good discussion, just like this one. I appreciate the conversation, the thought, etc. that we can put into them here. And not some limited character string in an ephemeral, off-the-cuff form like Twitter. Hope all of you do too.
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Well ... FWIW, VW has a market capitalization of around $145 billion, and that's up more than 50% in the last year. VW has the third largest market cap for all car makers, behind Tesla and Toyota. Granted, Tesla's market cap is over $1 trillion. But this is the measure where Tesla shines. If you look at revenue, VW is the largest car company in the world, with Toyota close behind. VW's revenue in 2020 was more than 8 times that of Tesla. If you're looking at numbers of cars sold, VW again led the pack in 2020 with more than 12% of the world market, and Tesla failed to crack the top ten. VW sold something close to 20 times more cars than Tesla in 2020.

It's obvious from the market capitalization numbers that the market anticipates Tesla is poised to grow substantially. But it's not a simple matter to move from Tesla's roughly 1 million projected cars sold in 2021 to the 10 million they talk about for 2025 and 30 million for 2030. And given that VW has a leading position in the world car market today AND a growing market cap, it seems that the market is betting on VW's future as well as Tesla's.
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I don't disagree with you! I'm not an automotive engineer, but I have been an engineer on some of the largest projects you can think of (building stuff for the US Navy). So I get it. :) But at the same time, when someone like Sandy Munro (who I have my own issues with for sure from his YT portrayals anyhow), tears your car down and pretty much claims it's a pile of crap and that a Ford Mustang is built better in every dimension (forget the Tesla), that can not be the press you're looking for.



All I know is this, if Diess did say something different then he needs to SAY he said something different. This isn't just a manufacturing 'war' but also a PR 'war'. Elon is a very astute and savvy user of social media. He even responded to another reporter that reported this with a comment about how 'manufacturing will always be Tesla's strongest asset'. Not confirming or denying.

But once you lose the narrative, you're no longer winning the discussion. The old saying that 'all news is good news' just isn't true in these situations. By letting that statement stand as is, or at least not refuting that he said that directly without acknowledging that he didn't say anything different, Deiess lets it stand 'as is'. He not only has to transform VW, but he also has to control the narrative around that as well. That will be tough for an entrenched manufacturer in a highly regulated country like Germany without a lot of publicity for sure. Tesla got to start from scratch, VW has 80 years or whatever of stuff to haul around and transform. Diess has the much harder job to be sure.
Diess gets it and he is preaching to anyone in legacy auto who will listen. Tesla is redefining the manufacturing of an electric vehicle, and legacy auto doesn't have an advantage here. Just watch Sandy Munro's breakdown videos of TM3 and TMY, Tesla innovations are in a class of their own. Mega Castings and the quest for "the best part is no part" will only reduce assembly times of their vehicles. Nokia is to VW as Apple is to Tesla. Apple didn't have to support legacy "buttoned" phones designs, they started with a glass slab and the rest is history. You have the smartest human being running a software company that makes automobiles and also has access to arguable the best software and mechanical engineers in the world in Space X and Tesla. The Obsession for simplicity drives both Apple and Tesla. Apple was the most disruptive company of my generation, but I feel that title now belongs to Tesla. VW has a chance and Diess knows it, only if they act immediately with disruptive changes. I really like the VW CEO and if he wasn't around this ID community wouldn't exit.Amazon.com: Insanely Simple: The Obsession That Drives Apple's Success: 8601234587286: Segall, Ken: Books
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I have touched on Sandy Munro before on this forum. Munro's teardowns are mostly performance art, as I describe.

If people want to build "good press for Tesla" or whatever from Munro's videos, I cannot stop anyone from doing that - but, objectively, his "analyses" are almost entirely flimsy on their face.

Recently, Munro has been becoming quite unhinged lately, talking far outside his competency and constructing conspiracies from whole cloth, which I believe definitively confirms my previous posts that he is not a source that is reliable or competent on these matters.



Even though I am on Twitter, I do not get much into the "Tesla versus another automaker" discussions that much. I do not trade stocks and I do not follow vehicle deliveries.

I did see, however, that some were postulating that Diess was using Tesla's new Germany presence as a device to motivate VW union leadership into more efficient operations. That could be a good/necessary move on Diess part or a miscalculation. I really have no way of knowing.

But whatever the case, frankly, non-Tesla automakers are in a Lose-Lose situation most of the time no matter what the topic of conversation or news story.

YouTube is replete with highly-speculative, open-ended, totally unsupported automotive manufacturing (the so-called "Gigapress" really took off over the past few months) and autonomous vehicle videos that favor Tesla. Comments and bits of new stories on other automaker operations or statements are routinely taken out-of-context or simply created out-of-the-blue. The moment a popular pro-Tesla Twitter account or YouTube personality gets a hold of any nugget of content, it is widely circulated almost instantaneously on their respective planforms. Millions of views in a hour or so.

I used to try and challenge it on Twitter from a public education perspective, but I have pretty much given up now.

Assuming for a moment that Diess' comments were taken out-of-context or that he was simply trying to motivate VW unions with artificially apocalyptic language, any subsequent, clarifying statement by Diess would have been effectively ignored anyways. Few, if any, pro-Tesla accounts are going to take down a now knowingly incorrect post or video because they invested too much into it politically within the fanbase.

Once the misinformation bell is rung, there is no un-ringing it.

I am not saying that incumbent automakers do not have legitimate baggage or will not struggle at times during this transition. That is expected. But Tesla is straight up building vehicles in sprung structures ("tents") and performing high-pressure die casting in an outdoor environment within their Fremont, California operations because Tesla/Musk lacked any sort of sane, upfront production experience or strategy. That much is abundantly clear.

Sincerely,

Adam J. Cook
I guess time will tell how your post ages. I probably owned one of those "tent" vehicles you mentioned, a 2018 TM3 and it checked a lot of 1st boxes for me. It was the funnest, most reliable, most technological, easiest to operate, most dependable, fastest, best looking, and most intuitive vehicle I have ever owned. It's easy to criticize Tesla if you don't drive one daily. I am not an engineer but I know Tesla has some of the best in the world, so I gotta think they know what they are doing. A lot of those "pro Tesla accounts" are probably getting quite the views lately considering TSLA's rise Say what you like about Elon's social media antics and at times non conventional operational style, evaluate the man on what he has accomplished and continues to accomplish, he is in a class on his own. Sandy thinks so, and so does longtime auto journalist John McElroy (Autoline)

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I guess time will tell how your post ages. I probably owned one of those "tent" vehicles you mentioned, a 2018 TM3 and it checked a lot of 1st boxes for me. It was the funnest, most reliable, most technological, easiest to operate, most dependable, fastest, best looking, and most intuitive vehicle I have ever owned. It's easy to criticize Tesla if you don't drive one daily. I am not an engineer but I know Tesla has some of the best in the world, so I gotta think they know what they are doing. A lot of those "pro Tesla accounts" are probably getting quite the views lately considering TSLA's rise Say what you like about Elon's social media antics and at times non conventional operational style, evaluate the man on what he has accomplished and continues to accomplish, he is in a class on his own. Sandy thinks so, and so does longtime auto journalist John McElroy (Autoline)

Respectfully, I am going to decline on commenting on Munro further on this forum past linking to what I wrote previously (which I invite you to review). Munro has presented his incompetencies quite clearly now and continuing to dissect his inane, unhinged and immature rants (as well as his unsupportable “analyses”) is not productive.

Sincerely,

Adam J. Cook
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He is right IMHO about the ID.4 needing an aluminum hood, though.
I guess time will tell how your post ages. I probably owned one of those "tent" vehicles you mentioned, a 2018 TM3 and it checked a lot of 1st boxes for me. It was the funnest, most reliable, most technological, easiest to operate, most dependable, fastest, best looking, and most intuitive vehicle I have ever owned. It's easy to criticize Tesla if you don't drive one daily. I am not an engineer but I know Tesla has some of the best in the world, so I gotta think they know what they are doing. A lot of those "pro Tesla accounts" are probably getting quite the views lately considering TSLA's rise Say what you like about Elon's social media antics and at times non conventional operational style, evaluate the man on what he has accomplished and continues to accomplish, he is in a class on his own. Sandy thinks so, and so does longtime auto journalist John McElroy (Autoline)

I'm not sure that the engineers at Tesla are any smarter than any other manufacturer. I've been an engineer for over 20 years in a bunch of different industries doing a bunch of different things. It's not always about how smart you are, it's partly about your worldview to approaching problems and partly, in the case of the legacy manufacturers/orgs, your cost structure/etc. that weigh you down. That later is the problem legacy companies usually have. They just can't get out of their way from a cost perspective to be or stay competitive. New start companies like Tesla don't suffer from any legacy costs or legacy manufacturing facilities they have to fit within.

I've driven every Tesla but the Model Y. And honestly, I just don't like the way they drive. shrug I'm not taking away anything from what they've done. Clearly there are people that like them, just like there are people that like Toyota Camrys (for the record, I don't really like them either). The Model 3 I found particularly annoying without at least of few of the hard buttons I think are needed. And I'm not in the market for an S or an X. So YMMV. Glad you are happy with yours.
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I don't question Tesla's engineering. That's not an area of expertise for me. But I do think they have a ways to go to overtake VW, Toyota and the other top automakers in terms of sales. Just check out the demographics. The average Tesla buyer is 54 years old, compared to the U.S. average age of 38 and the average age of a new car buyer at 53. Surprisingly, Tesla is NOT reaching a younger audience. Tesla buyers are also predominantly white men without children. At least some of this is the case for all EV buyers - 75% of them are men, compared to 55-56% of buyers of new sedans and SUVs.

I'm not the first to comment on this, but VW clearly has its eye on a market that Tesla is not reaching. We bought the ID.4 because my wife was looking for the closest thing we could find to an EV version of the RAV4. 56% of RAV4 buyers are women. The share of women-purchased cars is growing. The share of cars purchased by old white men without children is going to shrink. I don't mean to truck in cliches, but the stuff Tesla uses to sell cars (like 0-60 in two seconds and steering wheels shaped like airplane yokes) targets that old man audience. Who is going to win younger women drivers? I'd bet on the company that successfully sells to that audience.
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Tesla built and is getting ready to open a factory in Germany. VW is preparing for war. Just rallying the troops.
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I'm not the first to comment on this, but VW clearly has its eye on a market that Tesla is not reaching. We bought the ID.4 because my wife was looking for the closest thing we could find to an EV version of the RAV4. 56% of RAV4 buyers are women. The share of women-purchased cars is growing. The share of cars purchased by old white men without children is going to shrink. I don't mean to truck in cliches, but the stuff Tesla uses to sell cars (like 0-60 in two seconds and steering wheels shaped like airplane yokes) targets that old man audience. Who is going to win younger women drivers? I'd bet on the company that successfully sells to that audience.
Yeah, my wife was having nothing to do with a Telsa. We have friends that have a Model X and she driven it a few times and ridden in it several. She really doesn't care for it. Partly for the reasons I shared above but also because they had a TON of problems with it at the start. At one point they were so fed up with Tesla they almost sold it back. It was a nightmare. Take a look at the average income of your Tesla buyer as well. I don't know what it is, but I do know it's 'high'.

One thing that I never hear come up in any videos or Sandy's discussion either are quality. He talks about quality, but he doesn't seem to preach it too much when all the cars they are looking at have been rated in some cases. LOL Tesla is like 3rd from last on JD Power in quality of ALL automakers and Consumer Reports only just now recommends the Model 3. I wouldn't call either of those organizations biased to ICE cars either.
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Respectfully, I am going to decline on commenting on Munro further on this forum past linking to what I wrote previously (which I invite you to review). Munro has presented his incompetencies quite clearly now and continuing to dissect his inane, unhinged and immature rants (as well as his unsupportable “analyses”) is not productive.

Sincerely,

Adam J. Cook
Ha, I didn't read the other one you linked before I replied. Seems your reply there and mine here are pretty similar. LOL
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As far as Sandy, he said alot of good things about the inverter and motor. Really the only negative was Electrify America, the infotainment and the lack of a frunk (which us coming from an ice suv could care less about).

As far as the Mach E, he blasted the inverter and motor. Especially with the ease as something stupid as dropping screws into the whole thing and shorting it out.

It was those videos that helped us to consider and then buy the ID4.
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