What is the MSRP of ID.4?

The VW price probable doesn't account for destination charges.

rashdriver24 said:

Can you clarify what is the MSRP of ID.4? I see it as $45,190 on dealer inventory page whereas I remember seeing it at $43,995 when placing the order.

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F.E. is $43,995 plus destination fee of $1,195 = $45,190 total.

I see $41,949 for a Pro, so I guess 'destination fee' is $2K! Or perhaps it is destination fee $1,195 + $900 'market adjustment'. :0

p7wang said:

I see $41,949 for a Pro, so I guess 'destination fee' is $2K! Or perhaps it is destination fee $1,195 + $900 'market adjustment'. :0

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Carpets....and other little things all are extra.

VW TECHNICIAN said:

Carpets....and other little things all are extra.

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That would be a lot of 'dealer installed' carpet. LOL

Dealer shows 'MSRP' at $41,949... so the 'dealer add-on' is extra.

Though, for $40K, I am debate whether to get the ID.4 or wait for the ID.Buzz. LOL

I have seen a lot of Dealerships going from west coast across Midwest and many are selling without any extra market adjustments .... I would never pay for this or any additional stickers attached next to VW MSRP by dealers. .. Shop around and find the deals that are right for you.

p7wang said:

That would be a lot of 'dealer installed' carpet. LOL

Dealer shows 'MSRP' at $41,949... so the 'dealer add-on' is extra.

Though, for $40K, I am debate whether to get the ID.4 or wait for the ID.Buzz. LOL

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$41,949 would mean it comes with the so called protection kit that comes with the rubber mats, ev roadside kit, safety kit, cargo blocks, cargo mat... homelink rearview mirror, cargo net.

As that was my MSRP with all the manufacturer (port installed) add-on junk.

rth121 said:

$41,949 would mean it comes with the so called protection kit that comes with the rubber mats, ev roadside kit, safety kit, cargo blocks, cargo mat... homelink rearview mirror, cargo net.

As that was my MSRP with all the manufacturer (port installed) add-on junk.

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The feature I wanted was Travel Assist and thought I had to get the Pro S. Turns out it's avail on the Pro. I test drove the Pro S so I may go back and take a look at the Pro.

Does ordering directly from VW bypass these 90% profit margin items? Or does the dealer add that anyway because that is there 'non-negotiable dealer add-ons'?

p7wang said:

The feature I wanted was Travel Assist and thought I had to get the Pro S. Turns out it's avail on the Pro. I test drove the Pro S so I may go back and take a look at the Pro.

Does ordering directly from VW bypass these 90% profit margin items? Or does the dealer add that anyway because that is there 'non-negotiable dealer add-ons'?

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Ordering from VW will bypass them as it's built to your specification. The downside is, you'll be waiting a few months, but if you're not in a rush, then that's fine. Dealer stock ID.4 Pro majority have the junk add-ons and I purchased one just because I didn't feel like waiting for a few months.

Just by way of my typical counterpoint, dealers don't add "junk" (aka Options) for no reason. It's a regional marketing decision on their part as to what they think will better attract their customers.
Many new buyers don't want to await after the fact add-ons. In my New England area they typically want to see the Muddy Buddy mats already provided as an example.

rth121 said:

Ordering from VW will bypass them as it's built to your specification. The downside is, you'll be waiting a few months, but if you're not in a rush, then that's fine. Dealer stock ID.4 Pro majority have the junk add-ons and I purchased one just because I didn't feel like waiting for a few months.

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We gave up on waiting on the AWD version..could not get past the possible April delivery or the " we just don't know" answer. So, last week I was looking at the RWD Pro S at our local D., and today I see they raised the price $3000 and called it a "market adjustment". What happened to what you see is what you get? yeah, last week it was like that....

p7wang said:

The feature I wanted was Travel Assist and thought I had to get the Pro S. Turns out it's avail on the Pro. I test drove the Pro S so I may go back and take a look at the Pro.

Does ordering directly from VW bypass these 90% profit margin items? Or does the dealer add that anyway because that is there 'non-negotiable dealer add-ons'?

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The Statement package adds “vegan leather” seats instead of cloth, glass roof w/ sunshade, power tailgate, fancier interior lighting, much better headlights, and maybe 1-2 other things. It’s a lot of stuff for the price. Sadly, not upgraded stereo though.

To answer the OP’s original question,
2021 ID4 MSRP: $39,995
Pro S: MSRP: $44,495
AWD: $3,680
Delivery: $1,195
This is the car I am hoping to receive soon (I am at 15-2). Dealer has confirmed total cost of $49,370.
If I had ordered Gradient it would be an additional $1,500.

AWD with everything, at our local dealership>>>

MSRP$49,370Market Adjustment$4,995Market Adjusted Price$54,365

The pricing I was quoting is the official VW manufacturers suggested retail price. I believe anything else is ”adjustments” made by the dealer. I have agreement in writing from my dealer that I will only be paying the true MSRP.
Of course, taxes, registration, accessories, market adjustments are all local costs that will vary.