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Why the abandonment of 4Motion moniker?

2.6K views 20 replies 12 participants last post by  BlueDH  
#1 ·
It has slightly bugged me since I picked up my '21 that all we get is a very generic AWD plastered on the side plate of the car that is not even noticeable unless you are a few feet away from the drivers or passenger door.

4Motion is a known brand name for VW AWD and anyone with half a brain should know what 4Motion is. I honestly think VW did themselves a dis-service by placing some non-descript AWD badges up on the side instead of doing some actual 4Motion branding. Audi still calls their versions Quattro, Mercedes still calls their EQ cars 4Matic and BMW stills calls theirs xDrive.

Just one of those random questions that popped up in my head after being behind an Atlas and Tiguan today during my commute that had 4Motion badges.
 
#11 ·
Even within automakers there are various versions of AWD so the 4Matic, xDrive, 4Motion are really just all branding to show all 4 wheels have motivation.

For example Mercedes 4Matic (at least as of 10 years ago) was a full time AWD on the RWD based cars with a fixed split that could vary but on FWD cars (CLA & GLA) were 100% FWD until slip occurred. Audi I believe was full time AWD on the longitudinal cars (Torsen) but on transverse cars (Haldex) it was FWD until slip occurred. Don't follow BMW too much but imagine their xDrive are different between their RWD and FWD platforms as well.

Its all just branding so it still just makes me scratch my head that VW didn't just call it 4Motion. I might actually do what an above poster suggested and buy a badge from an Atlas, Tiguan or Taos and slap it on the tailgate of my ID.4.
 
#14 ·
Even within automakers there are various versions of AWD so the 4Matic, xDrive, 4Motion are really just all branding to show all 4 wheels have motivation.

For example Mercedes 4Matic (at least as of 10 years ago) was a full time AWD on the RWD based cars with a fixed split that could vary but on FWD cars (CLA & GLA) were 100% FWD until slip occurred. Audi I believe was full time AWD on the longitudinal cars (Torsen) but on transverse cars (Haldex) it was FWD until slip occurred. Don't follow BMW too much but imagine their xDrive are different between their RWD and FWD platforms as well.

Its all just branding so it still just makes me scratch my head that VW didn't just call it 4Motion. I might actually do what an above poster suggested and buy a badge from an Atlas, Tiguan or Taos and slap it on the tailgate of my ID.4.
The new Audis are FWD until slipping occurs with Quattro with Ultra Tech..

 
#18 ·
4Motion is a known brand name for VW AWD and anyone with half a brain should know what 4Motion is. I honestly think VW did themselves a dis-service by placing some non-descript AWD badges up on the side instead of doing some actual 4Motion branding.
Funny how quite a few of "issues" are specific to the US.

In Europe, Volkswagen re-introduced the 4Motion label last summer, when ID.4 4Motion was introduced. And now GTX is labeled GTX 4Motion.

This is about the time it was announced that the ID.3 GTX would not be all wheel drive, meaning that GTX = AWD would not be accurate in the future. Also the non-GTX 4Motion has less power than GTX 4Motion.


Granted, GTX has the GTX badge only, and I couldn't find an image on whether the other version has a 4Motion badge, but at least that is in the model name.