
VW Incentivizes Dealers to Wrap ID Buzz EVs in Two-Tone So They’ll Sell
Production limits created a Plain Jane palette of black, silver, and white models that buyers didn't want. So, VW is chipping in to get them wrapped—and it’s working.

VW is going halfsies with dealers to pay the typical $3,000 bill to put a wrap on plain vanilla Buzzes.
The article blames the unloved single color specimens on "production constraints in Hanover." It's not clear if that explanation comes directly from the senior VP of US sales, who is quoted in the story, but it seems somewhat implausible that this was anything other than a miscalculation on VW's part.
So this makes me wonder if VW has an approved list of colors, or for that matter an approved list of vendors i.e. only 3M or Avery, and what the warranty situation is with a wrap. It also has me curious is this leaves the dealership with the latitude to negotiate with a customer who wants to do a custom wrap.
I'm kinda thinking I'd rather keep the 3 grand and direct it to a paint shop to spray my second color. In the long run, wouldn't that be more durable than vinyl?